- Press Releases
Lincoln and Bridge Investment Group Celebrate Grand Opening of RiverRow, Welcoming Residents to Modern, Downtown Santa Cruz Living
RiverRow features 175 units in a fully amenitized community overlooking the San Lorenzo River
SANTA CRUZ, Calif. (March 16, 2026) – Lincoln Property Company and Bridge Investment Group joined with city leaders and community members today to celebrate the grand opening of RiverRow, Lincoln’s first development in Santa Cruz, setting a new standard for downtown living in the unique coastal community.
RiverRow features 175 modern apartment homes overlooking the San Lorenzo River, the first community in downtown Santa Cruz to embrace this dynamic setting. RiverRow provides new opportunities for fully amenitized living at 414 Front Street in the heart of downtown Santa Cruz, not far from the city’s famed beaches and trails. Apartment sizes range from studios to 2-bedroom units, including townhouses.
The festive ribbon-cutting was attended by Santa Cruz Mayor Fred Keeley, City Councilmember Scott Newsome, and other dignitaries and community members.
“RiverRow reflects the diverse and lively character of downtown Santa Cruz while delivering much needed housing and new retail in this pedestrian-friendly community,” said Brandon Wang, Executive Vice President at Lincoln. “We’re proud to invest in the long-term vitality of this dynamic city, and grateful to our partners and the City for the collaboration and support needed to bring this vision to life.”
“Santa Cruz is a place people care deeply about, and projects like RiverRow only happen through years of collaboration between the city, the development team, long-term investors, and the community.,” said Nicholas Gonzalves, Deputy Chief Investment Officer and Managing Director – Head of Western U.S. for Bridge Investment Group. “We are proud to partner with Lincoln to bring new homes and new energy to downtown Santa Cruz.”
Residents of RiverRow have access to in-demand amenities including a fitness center, bike and surf storage/repair facilities, a resident lounge with co-working areas, a pet-wash station, and two roof decks with river and ocean views. The property also includes outdoor seating overlooking the river, complete with designated food truck space. Below-grade and ground-floor parking is available.
Totaling nearly 250,000 square feet, the three-building development also includes nine distinct retail spaces that will offer residents convenient access to a curated selection of shops and riverfront restaurants. RiverRow also features 20 affordable units to help members of the local workforce live in the community where they work.
Santa Cruz Mayor Fred Keeley noted that this project achieves a long-standing commitment of “turning our face to the San Lorenzo River.” Keeley said that since the US Army Corps of Engineers built the river levee following devastating floods in 1955, “our backs have faced the river, and now we can see and enjoy the beautiful San Lorenzo River as a community.”
One of the leading housing developments along the San Lorenzo River, RiverRow offers a variety of residential opportunities for those drawn to the community’s creative atmosphere, active lifestyle, and relaxed seaside charm. The building’s design reflects the varied architectural styles seen in the surrounding area, with a mix of coastal and modern aesthetics.
Project partners include BDE Architecture, general contractor Western National Builders, structural engineer DCI Engineers, MEP engineer Emerald City Engineers, and construction lender Poppy Bank. The property is managed by The REMM Group, a Southern California–based third-party property management firm recently acquired by Lincoln.
Learn more about living at RiverRow at www.riverrow.com.
About Lincoln
Lincoln Property Company (“Lincoln”) is one of the largest private real estate firms in the United States. Offering a fully integrated platform of real estate services and innovative solutions to owners, investors, lenders and occupiers, Lincoln supports the entire real estate lifecycle across asset types, including office, multifamily, life science, retail, industrial, data center, production studio, healthcare, government, universities, and mixed-use properties, throughout the United States, United Kingdom, and Europe. Lincoln’s combined management and leasing portfolio on behalf of institutional clients includes more than 720 million square feet of commercial space. For more information, visit: www.lpc.com.
About Bridge Investment Group
Bridge Investment Group is an affiliate of Apollo Global Management, Inc. (NYSE: APO) and a leading alternative investment manager, diversified across specialized asset classes. Powered by Apollo, Bridge combines its nationwide operating platform with dedicated teams of investment professionals focused on select real estate verticals.