Solving Today’s Property Management Challenges: Three Lincoln Executives Share What a True Commercial Real Estate Partnership Looks Like

Three Lincoln market leaders — Peter Kelly in Chicago, Matt Nicholson in the Mid-Atlantic region, and Diego Juncadella in Florida — share perspectives on what owners and asset managers should expect from a modern commercial real estate partner, and the questions that help identify one.

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Owners and asset managers have never asked more of their commercial real estate service partners, and the strongest partnerships are delivering increased value in return. The U.S. property management services market is expected to reach $127 billion in 2026 and grow to $184 billion by 2033; with the commercial segment projected to grow the fastest of any property type, and with institutional investors such as pension funds, REITs, insurance companies, and private equity firms accounting for more than 40 percent of the market. Of those institutions that are committed to using outside expertise, 90 percent are outsourcing all or a portion of their real estate portfolios to third-party managers, with nearly two-thirds relying on third parties for their entire portfolio.

In other words, selecting a CRE services provider is one of the most important commercial real estate asset management decisions an owner can make. The impacts of this monumental decision can be found in lease renewals, operating costs, the quality of reporting, regulatory compliance, and eventually, in the value of the asset itself.

With that in mind, what should owners and asset managers expect when evaluating commercial property management companies and service partners today? We asked three Lincoln market leaders — Peter Kelly, Executive Vice President covering the Midwest; Matt Nicholson, Executive Vice President in the Mid-Atlantic region; and Diego Juncadella, Executive Vice President covering Tampa, Miami, and Orlando. Although they each work in very different markets with different asset portfolios, their answers showcase a clear standard; a true partner operates as an extension of ownership rather than a vendor working from a task list.

Managing Commercial Property Today: What Owners and Asset Managers Expect

Across each of these three markets, and nationwide, expectations of what an owner brings to the table have evolved. Delivering the fundamentals of all-inclusive CRE services is now expected, not exceptional — what distinguishes a true partner is the value delivered beyond that baseline.

In Chicago, Peter Kelly most commonly hears from owners and asset managers who come to Lincoln after feeling “like they are just another account” elsewhere, navigating slow communication and layers of a much larger organization. What they are looking for instead, he says, is direct access to decision-makers: “Our clients work with decision-makers who know their assets, understand their business plans, and are empowered to act.”

In the Mid-Atlantic region, Matt Nicholson points to what owners now treat as non-negotiable from an operations standpoint, including full ownership of the buildings they run, close communication between property managers and brokers, and accounting and reporting that reflect real analysis, among a variety of other items. “The PM should have full operational ownership, with support from others,” he says, and the monthly report should demonstrate thought, not simply completion.

In Florida, Diego Juncadella describes this critical shift most vividly. The property management challenges owners describe often trace back to a relationship that became “very task-oriented: process the invoices, handle the calls, send the reports, check the box and clock out.” The owners and asset managers who seek out Lincoln, he suggests, “want a partner who knows what metrics matter, where the pressure points are, why certain capital dollars are being spent, what the hold period may be, and what ownership is ultimately trying to accomplish.”

Regardless of the location (Midwest, Mid-Atlantic, Florida) and the vantage point (owner, manager, investor), there’s one standard: owners now expect a partner that understands the entirety of their business plan, not just their building.

Solving Property Management Challenges at the Root: An Ownership Mentality Across Every Team

This shared standard has a name. Juncadella calls it an “ownership mentality.”
“Property management is not just about keeping the building running,” he says. “It is about protecting value, improving performance, anticipating risk, and making sure the day-to-day decisions at the property level are tied back to what the owner is ultimately trying to accomplish.”

A standard like that is only as durable as the structure behind it. For Kelly, that structure is Lincoln’s highly entrepreneurial, local operating model: market leadership close enough to clients to know their assets personally, without giving up the depth and reach that come with size.

The result is responsiveness, attention to detail, and accountability “that feels like a boutique firm, backed by the resources of a national platform.”

The Commercial Real Estate Due Diligence Checklist: Questions That Reveal a True Partner

How can owners and asset managers identify that standard before signing a services agreement?
Fees, staffing, reporting, and bench strength all matter, however, they are commonly referred to as table stakes. When determining what a true partner encompasses, consider asking the following questions: 

Who on the team truly understands the business plan for this asset? 
A true partner should be able to articulate the hold period, capital plan, and metrics that matter to ownership without looking them up.

How will property management, leasing, construction, and asset management stay aligned?
Alignment should be structural, not aspirational. Ask how the teams communicate, how often they meet, and who is responsible for keeping everyone aligned.

When something goes wrong, who owns the issue?
Accountability is easiest to evaluate before it’s tested. A strong partner can name the person responsible for addressing any concerns or issues, and it’s usually the same person who owns the relationship.

Who handles lease abstracts, CRE lease administration, and encumbrance tracking?
Nicholson recommends owners go a level deeper than most evaluations do: “Who in your organization does lease abstracts? How are leases administered? Who tracks encumbrances?” The answers reveal whether the operational infrastructure matches the pitch.

Will this partner help us see around corners?
“The best service partners are not just responding to what comes in,” Juncadella says. “They’re thinking ahead,” surfacing risks and opportunities before they appear in a monthly report.

 

What Integrated Real Estate Services Look Like in Practice

Each of these questions illustrates a common theme of what it takes for a true partnership to bloom: integration. The commercial real estate industry is moving in this direction — Deloitte’s 2026 commercial real estate outlook, based on a survey of more than 850 leaders at major real estate owner and investor organizations, observes a shift toward accessing integrated capabilities offered under a single umbrella, and identifies partnerships and collaborations as key drivers of scale and diversification. But as Juncadella puts it, “true vertical integration is not just having a bunch of service lines listed on a pitch deck.”

In practice, integrated real estate services means that the people responsible for leasing, property management, construction management, development, and investments all work as one team around the client’s business plan. The property management team understands the debt terms, hold period, leasing strategy, and the capital plan. The leasing team isn’t operating in a vacuum. Construction decisions are made with operations, cost, timing, and long-term value in mind.

At Lincoln, this is evident in the details of daily execution, pushing the permitting process, walking a roof replacement, reviewing tenant improvement work to advise ownership on approval, and managing the operating budget so that the details line up with the broader strategy. It also shows up in structure: as Nicholson describes it, “a single point of contact owns the process from start to finish,” with leasing, accounting, and property management in daily communication.

“Because there are no organizational silos to overcome,” Kelly says, “we can identify opportunities sooner, solve problems faster, and execute more efficiently,” enabling clients to maximize value across the entire lifecycle of an asset.

Commercial Real Estate Partnerships That Deliver: Two Examples from Lincoln’s Integrated Platform

The Spec Suite Program

Across Lincoln’s office portfolio, leasing, construction, and property management teams operate within a single platform. This means shifts in tenant demand are identified quickly, and market-ready spaces are designed to match those needs and are delivered efficiently. With separate vendors, each of those steps would require a handoff, creating delays and misalignment. Lincoln’s integrated approach reduces downtime and improves the tenant experience, which ultimately accelerates leasing velocity and improves asset performance.

The Walton Street Capital Joint Venture

Lincoln’s involvement with the Walton Street Capital joint venture began on the acquisition side, sourcing deals off-market and helping build an investment thesis centered on value-add capital improvements, and it has continued through asset management and real estate portfolio management across the joint venture’s holdings. Because Lincoln was involved from the beginning, decisions around vacancies, positioning, project priorities, and leasing strategy were all made within one integrated framework. Even where third-party leasing resources were engaged, those decisions were guided by a team that understood the full plan and intended outcome. The result, Juncadella says, is better judgment, faster execution on the ground, and a higher likelihood that the property business plan gets executed within a timeframe that is accretive to overall investment thesis.”

 

Choosing a CRE Services Partner, Not a Provider

The strongest commercial real estate partnerships share a common trait: everyone on the account can clearly articulate the owner’s business plan. Owners and asset managers who make that the centerpiece of their evaluation — alongside other criteria such as fees, staffing, and reporting — set themselves up for success for the duration of their agreement.

Lincoln’s integrated platform brings together financial acumen, market intelligence, asset advisory expertise, and on-the-ground execution across more than 35 markets, ensuring consistent results wherever opportunity arises.

To learn more about how Lincoln supports owners and asset managers across the country, connect with our team.

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